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When the alien robots known as the Transformers burst onto the market in 1984, these 'Robots in Disguise' revolutionized the way boys played with action figures and introduced some of the most iconic characters in boys' entertainment, including Optimus Prime and Megatron. Since Transformers first hit shelves, they have inspired a classic cartoon series, one of the best-selling comic book series in history, apparel, video games, and one of the highest-grossing feature film franchises in entertainment. The brand only continues to get hotter as it celebrates its 30th birthday in 2014. The officially licensed kit includes: Optimus Prime Mini-Bust with light-up eyes and sound, and a 48-page full-color mini-book with quotes and images from the classic 1980s animation.
